Case Studies

Road Maps and Widgets for Public Transportation

CHALLENGE
A client asked to get and keep the passenger’s attention on the screen by showing them a current road map and other useful information with widgets as well as advertisements.
SOLUTION

We carefully choose what is interesting for people in the public transport. We found the most important things are current position on the route, bus stops and forecast of arriving time. We also show widgets on the screen with the weather forecast, breaking news and financial market news.

We created UI prototypes, approved their in public transports, implemented server-side logic and developed Android application.

RESULTS

We increased the time of eye contact with the screen because passengers can now find useful information on the screen. Thus, passengers see more advertisements. At present, nearly a thousand monitors are on wheels.

Up to 5 meters
Readable distance
50,000
views per day per monitor
UX · Data Visualization · Android
We have started our collaboration gradually, with care. The confidence and trust we have with Byndyusoft was achieved in the development process. Byndyusoft is very flexible with changing requirements because when you are developing a real life IT-product there is no way to plan all of its aspects in advance. At this time Byndyusoft is responsible for all IT tasks for our Public Transport Television project.
Andrei Tsidin, CEO and co-founder at Adbus, Chelyabinsk
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