By practice / Product Discovery / Customer Journey Mapping

Customer Journey Mapping

To keep the product consistent and prevent any obstacles for customers while they use an IT-product, we have to look at the product from a bird's-eye view. To fulfil it we discover the user’s entry points, exit points and transactions between product screens. We describe all of these by Customer Journey Mapping.

See also Product Discovery

Customer journey example

CASE STUDY


NEXT EXPERTISE