We carefully choose what is interesting for people in the public transport. We found the most important things are current position on the route, bus stops and forecast of arriving time. We also show widgets on the screen with the weather forecast, breaking news and financial market news.
We created UI prototypes, approved their in public transports, implemented server-side logic and developed Android application.
We increased the time of eye contact with the screen because passengers can now find useful information on the screen. Thus, passengers see more advertisements. At present, nearly a thousand monitors are on wheels.