Case Studies

Visualization of Facebook User Activity

CHALLENGE

Unfortunately for social network merchants, Facebook has quite limited possibilities for analyzing the activities of Facebook Groups and Pages.

Administrators of Facebook groups complained about how hard it was to test and predict the sale of advertising on Facebook because Facebook hides its algorithm of advertising. This leads administrators to analyze advertisement results manually. They continuously download raw data from Facebook, compare it to previous datasets and analyze all data in Excel.

A client asked Byndyusoft to create a tool for social network merchants through which they could analyze Facebook activities by automatically generated reports.

SOLUTION

Byndyusoft started by brainstorming each client’s idea. As a result, we created a list of analyzed customer’s objectives and complaints. This list was used as a main vector for creating a solution.

Byndyusoft designed and developed a solution — interactive graphs and data tables for analysing the quality of the content. An activity graph shows when and which type of the content meets the highest public response and gives ideas for future content development.

We invented special ‘karma’ and ‘event-goer’ heuristics for helping to arrange online and offline activity of group members.

RESULTS

A developed product Sociograph.io helping to keep an active and useful social network audience into a Facebook group. For instance, group administrators can use the analytics information to exclude inactive group members, which increases marketing indicators.

Sociograph.io became a paid service six months after it started.

In 6 months
this startup sold its first paid subscription
Immediately
generates a full report about a group
Visualization Toolbox:
stacked barcharts · mountain graphs · interactive data tables
UX · UI · Web · Data Visualization
We've been working with Byndyusoft since 2016. Overall, Byndyusoft was a tremendous contributor to the success of our analytics platform. They work with the highest level of attention to every detail and the quality of their work consistently exceeded our expectations.
Sasha Korman, Founder of Sociograph.io, Israel
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